I created copy for paid acquisition on a weekly basis. Here are a few of my faves.
Remember when you looked forward to checking your email? What happened? We reminded people what it was like to have fun with email by creating OOH ads featuring the kind of emails we haven’t seen since the early days of email. Auto Reply's hit you back right away touting the new features of Yahoo Mail.
"Auto reply from Ivyleaguehottie: Email, sweet!
It’s so fun that you emailed me, remember when email was fun? Check out the new Yahoo Mail. It’s fast and full of new tricks that make emailing feel like the first time. This was my first email, it says “Hi, I’m serious about life, but I am also seriously good looking.” Well played nineties me. Go ahead, enjoy your email again."
Yahoo! National Draft Day
Yahoo Sports Fantasy Football - National Draft Day 2015
Wrote the script for this short teaser video promoting the National Draft Day party at the Hard Rock Hotel.
Yahoo THE NEXT STORY-HD
Created a piece for First Look Cinema that would reintroduce Katie Couric as the Global Yahoo News Anchor.
ebay Holiday Pre Roll
We captured the love that goes into holiday gift-giving using Blogger, Jordan Ferney and her family.
EBay oh Happy Day!
EBay -Womens Fashion
EBay -Mens Fashion
EBay - Electronics
To introduce the collections functionality on eBay, we built a microsite featuring three influencers. Each page represents their interests and how they use the eBay collections to fuel their passions for design, fashion and timepieces (respectively).
We created video content for each influencer as well as a longer spot to introduce the concept of "follow it, find it, make it yours".
Copywriter: Abby Merea
Art Director: Jeremy Blakeslee
Copywriters: Abby Merea, Brian Button
Art Director: Kyle Erickson, Jeremy Blakeslee
Creative Directors: Amanda Hughes Watkins, Adam Connelly
Meet the new eBay. Follow It. Find It. Make it Yours.
Designer and Blogger Joy Cho for eBay
Curator of Timeless Collections: Benjamin Clymer for eBay
Kelly Oxford; Curator of the Most Stylish Collections for eBay
eBay asked us to create direct mail pieces to send to dealerships around the U.S. We wanted to give the dealers something to symbolize the partnership and commitment of eBay motors, as well as the huge reach of their platform. More importantly, we wanted to create something that showed the dealers just how much eBay motors gets them.
eBay Motors Coffee
eBay Motors Poster
eBay Motors - Coffee Break
eBay for The Ellen Show
eBay gave each audience member of the Ellen Degeneres Show six $50 gift cards. They asked us to create a holder that would be visible on the show. We made a simple but fun experience that was a gift in itself. This six piece accordion style holder also doubled as its own gift-wrap. Together, all the panels could deliver one powerful message, but could were also individual messages when torn off and given to friends or family.
Local donut shop home to unique flavors like bacon maple and s'more. My concept for this campaign came from the notion that happiness doesn't have to make sense, It is almost better if it doesn't. Each bite of donut offers up nonsensical wisdom that comes from the intersection of chocolate and brain cells.
Tasked with introducing the German Car Rental company, Sixt, as a new partner, I created assets for email, webpage, and social media. The copy had to be reflective of both Virgin America as well as Sixt.
The Orange Chef Company
Nutrition is one of those touchy subjects where people feel like they're being judged. With this food scale it was important to put the control in people's hands rather than the scale. From here, "Less about weight, more about you" was born. The project caught the attention of Tech Crunch, Engadget and Grub Street the day it was launched.
Smart Food Scale
eBay Dynamic Banners
eBay Dynamic Banners
Case study video showcasing this labor of love. This project is, was and will always be a personal triumph of the written word and sanity.