Raised Real empowers parents to dive hands-first into feeding their tiny humans real food. From the get-go, we wanted this brand to appeal to parents and sidestep the traditional cutesy vibe of traditional kids brands. For us, this meant bold copy choices and even bolder design choices. I developed the TOV and oversaw several brand refreshes, packaging updates, and most recently our acquisition by Jennifer Garner’s company, Once Upon a Farm. I worked with the wildly talented photographer Nicole Morrison who shot our “controlled chaos” photography and designer Michelle Hughes who helped bring our personality to life.
Raised Real
Real food for tiny humans
